Game-Inspired Infographics on User Engagement and Information Paper.

Posted on September 26, 2016 by Shay

Saw this paper tweeted by an Academic we’ve collaborated with as an advisor on a health project that we worked on last year.

‘Impact of Game-Inspired Infographics on User Engagement and
Information Processing in an eHealth Program’

https://www.jmir.org/article/download/jmir_v18i9e237/2

“The infographics employed in this study were inspired by
concepts underlying gamification”

I’ve had an excited, first pass read of the paper, it seems to imply that even some ‘game-inspired infographics’ have the potential to change behaviour. We’re not talking full on gamification here, we’re talking things that look like progress bars.

and encouragingly:

“Overall, findings support the use of game-inspired infographics in behavioral assessment feedback to enhance comprehension and engagement, which may lead to greater behavior change.”

The only thing I would have liked to have a bit of an expansion on are the effectiveness of the visuals and the impact of different formats and contexts they’re presented to users in. Seems that they used Amazon Mechanical Turks for the survey aspects.

Overall, findings support the use of game-inspired infographics in behavioral assessment feedback to enhance comprehension and engagement, which may lead to greater behavior change. KEYWORDS:

Source: Impact of Game-Inspired Infographics on User Engagement and Information Processing in an eHealth Program. – PubMed – NCBI