Abstraction – Construal-level Theory

Posted on August 3, 2020 by Shay

‘There’s a lot of research showing that the more distant you are from something in time, space, or socially, the more abstractly you think about it. This is called construal-level theory. In a remote working environment, this means that you are often physically distant from the site of the problems you’re trying to solve and you therefore think about them more abstractly.’

HBR on how to Brainstorm.